The so-called “Triple Bottom Line” of Green, which I first heard years back from Vinod Khosla, is People-Planet-Profits. On Earth Day, we focus most of our attention on the Planet component. However, this year I would like to step outside the box to remind us of the People component of Green.

The story goes, in many religions, that a man named Adam was put in charge of a garden called Eden for the benefit of the human race. He was told to take care of it, be a wise steward of it. If he did this, the planet would greatly benefit Adam (and Eve) and their posterity. Whether or not you subscribe to this story as fact — I for one do — it teaches two points I would like to reiterate: 1) The world is here to benefit the human race – People 2) Only as humans are good stewards of the earth will people benefit most – Planet. These two components of the triple bottom line are tied together at the hip. Hence, my focus today on the People component.



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